Close rate:60%
Source:Google calls only
Retainer used for ROI:$5,000/mo (ongoing)
Pilot rate:$2,500/mo (months 1–3)
Calls = exclusive inbound only
Illustrative estimates. Not a guarantee of results.
Full Projection Table
Monthly and annual revenue from Google calls at different call volumes. Three job value scenarios side by side.
Showing $8K column · tap to reveal $5K & $12K
| Extra Calls / Month | Jobs Closed | Avg Job $5K, Monthly | Avg Job $8K, Monthly | Avg Job $12K, Monthly | ROI at $5K/mo |
|---|---|---|---|---|---|
| 4 calls / mo | 2.4 | $12,000 | $19,200 | $28,800 | 2x – 6x |
| 6 calls / mo | 3.6 | $18,000 | $28,800 | $43,200 | 4x – 9x |
| 8 calls / mo ⭐ | 4.8 | $24,000 | $38,400 | $57,600 | 5x – 12x |
| 10 calls / mo | 6.0 | $30,000 | $48,000 | $72,000 | 6x – 14x |
| 12 calls / mo | 7.2 | $36,000 | $57,600 | $86,400 | 7x – 17x |
| 15 calls / mo | 9.0 | $45,000 | $72,000 | $108,000 | 9x – 22x |
| 20 calls / mo | 12.0 | $60,000 | $96,000 | $144,000 | 12x – 29x |
⭐ Highlighted row = realistic target for most markets in months 2–4. Results not guaranteed. Varies by market competition and campaign maturity.
By Average Job Value
Select your typical job value to see what different call volumes mean for your revenue.
4 calls / mo
$12K
$144K / year
2x ROI
6 calls / mo
$18K
$216K / year
4x ROI
8 calls / mo
$24K
$288K / year
5x ROI
10 calls / mo
$30K
$360K / year
6x ROI
12 calls / mo
$36K
$432K / year
7x ROI
15 calls / mo
$45K
$540K / year
9x ROI
20 calls / mo
$60K
$720K / year
12x ROI
Breakeven Analysis
How many jobs do you need to close per month to cover the $5,000/mo ongoing retainer, and how few calls does that take?
At $5K avg job
1 job
= 1 month of retainer covered by 1 closed job
At $8K avg job
1 job
= ~1.6 months of retainer covered by 1 closed job
At $12K avg job
1 job
= ~2.4 months of retainer covered by 1 closed job
During the 90-day pilot ($2,500/mo), the same $5K job covers two months of retainer. At $5,000/mo ongoing, you break even on a single $5K job.
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